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The People Behind SRAM Red eTap AXS

Delivering the wholesale redesign of SRAM RED eTap AXS required thousands of people, in multiple time zones and countries, to be on the same page. It required programing, electrical, machining, molding...

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Crushing on Carbon: Silca + Hirobel

It’s something we don’t talk about in polite company. It’s embarrassing, discussed in hushed tones. It’s said with a quick glance over the shoulder to see if anyone is listening: “Have you ever...

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Hillclimb Worlds: An Alexis Ryan Joint

How does Alexis Ryan of Canyon//SRAM relax during her short off season? Go to a bike race, of course! Fresh off a ride at the Elite Women’s World Championship, and a few short weeks before heading back...

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Before, During and After: Three Cool Tastes

The cycling world is full of nutrition plans, engineered calories, and endless debate that accompanies it all. No doubt, “garbage in – garbage out” is an adage that holds true in the cycling world, so...

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Seiko Classics: Orange Monsters & Blue Samurais

It’s easy to be a watch collector with deep pockets. Drop $16,295 on a Rolex Daytona or $5,995 on an Omega Seamaster and you’re guaranteed to get a gorgeous timepiece worthy of handing down to the...

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The pilgrimage: Oude Kwaremont

To say the cobblestone climbs of Flanders hold a sacred place in cycling is no understatement. They offer suffering and beauty in equal measure. They inspire epic deeds on a human scale. They are both...

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Tech-Redux: Fuji Altamira 2.0

Do you remember the new bike Fuji launched in 2010? You would be forgiven if it slipped your mind. It was totally overshadowed by the terrible kits Footon/Servetto wore while riding it. Was that a...

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Above it all and into the hills

Part of the magic of Ojai, the California town of 8,000 residents southeast of Santa Barbara, is its location. Just 15 miles from the Pacific Coast Highway and its crowds, traffic and strip malls, Ojai...

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The 103-year-old Izumi Chain

“It’s our goal to continue to manufacture in Japan forever….” —Izumi Chain president Kazuyuki Higashino This is no empty promise. Izumi Chain began manufacturing chains for bicycles 103 years ago, and...

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PIONEER: sound.vision.soul & power!

Ask any bike rider what first comes to mind when they hear the name “Pioneer” and you’ll likely get answers like “power meter,” “dual-leg power” or maybe “HD metrics.” Ask anyone else and you’ll...

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